Marketing Mix - 4Ps of Marketing Mix Free Essay Example.
Four Ps of Marketing. Describe the key marketing strategies of your selected product. You should base your evaluation and report on what you can observe about how the four Ps are applied to the product you chose. You should write a minimum of three sentences about each aspect. Product: Describe the want or need your product addresses.
Product Mix in the marketing mix of Huawei. Huawei started its product line by making phone switches and later it earned a contract to build telecommunication network for an army. In the year 1997 company was able to gain its first contract in overseas market and provided fixed-line networking products.Later it launched GSM-based wireless products and eventually UMTS and CDMA.
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The 8 Ps of marketing are: 1. Product - the central point of your marketing. Marketers must understand how the product helps the customer solve a problem, achieve a goal, or satisfy someone’s needs, same as the product's relationship in the market.
In this essay, I will compare and contrast the 4 Ps marketing approach (price, product, place, and promotion) versus the value approach which consists of creating, communicating, and deliver plus the exchanging which is price equivalent.
The study adopted a qualitative research method because owners of start-ups see the application of marketing mix elements as paramount. Data were analysed with Nvivo 10 software.
Conclusion The concept of the marketing mix and four P's have been strongly dominant paradigms marketing stage for many companies. Marketing managers must realize its usefulness in the marketing of goods and services. But market research is bringing new approaches. The globalization of business and the growing recognition of the importance of customer retention, interaction and networking in.